I Play SG Music
Bringing local music into your everyday life
Imagine our homegrown tunes accompanying a family’s weekly grocery shopping, creating the soundtrack to someone’s commute, or providing the perfect backdrop for friends to catch up over a meal. This is the vision behind "I Play SG Music" (IPSGM) – a National movement that celebrates music made in Singapore by weaving it into the fabric of our everyday lives.
The IPSGM Movement was inspired by NAC's Deep Dive Study of Singaporean Music Listeners which revealed that majority of Singaporeans are open to local music but do not have enough opportunities to hear and discover it. Since its birth in 2023 as a Hear65 campaign, we have brought local music into places where Singaporeans meet, work, and play, such as SMRT stations and bus interchanges and the Sands Exhibition and Convention Center. Today, IPSGM continues to grow as its own National movement that reaches over 3 million people in Singapore daily.
Please stay tuned as we announce news, partnerships, and upcoming activations here and @IPlaySGMusicOfficial on Instagram
Now Playing: Songs from Singapore
The following locations are currently playing our specially curated playlists:
SMRT Stations and Bus Interchanges -- Daily, 7:30am to 8:00pm
Sands Expo & Convention Center at Marina Bay Sands -- Daily, 8:00am to 8:00pm
Want your music to be heard?
If you are an artist, musician, label, or artist manager, click here to submit your music for consideration - IPSGM Music Submission.
- Play the sound recordings in the NAC’s venue partners across Singapore for the duration of the campaign
- Utilise your artist name, press photos, and promotional materials for campaign marketing, including in-store displays, social media content, and promotional materials
- Feature your artists’ songs and photos in campaign-related publicity and media coverage