Practical Guides for Practitioners
If you're ready to dive in and prefer a self-directed approach, access the step-by-step guides and templates directly here.
Example of an Audience Development template
These tools and resources support the following:
- Understanding the organisation and audiences: Practitioners can explore what audiences their organisation or project targets, identifying both current and potential audiences.
- Setting priorities and target segments: From there, practitioners can define and prioritise audience personas to create tailored offerings aligned with their audience development goals.
- Testing and adapting: Practitioners can prototype and test operational plans to identify areas for review before the final programme roll-out.
- Putting plans into action: Finally, practitioners can implement their programmes and evaluate the impact of their audience strategies in the longer run.