I Play SG Music - Open Call for Proposals
The "I Play SG Music" (IPSGM) Movement seeks to bring local music into everyday spaces, creating opportunities for the public to discover homegrown artists and their music. IPSGM was inspired by NAC's 2021 Deep Dive Study of Singaporean Music Listeners, which revealed that majority of Singaporeans are open to local music but do not have enough opportunities to hear and discover it. Since 2023, IPSGM has brought local music into places where Singaporeans meet, work, and play, such as SMRT stations and bus interchanges and the Sands Exhibition and Convention Center.
Objectives of the IPSGM Movement
The National Arts Council is inviting proposals from professional artists, arts groups/collectives and arts organisations, to develop and implement the next phase of IPSGM, starting May 2026 until April 2028.
The next phase of IPSGM aims to build on the programme’s existing partnerships and develop new ones. Beyond broadcasting of homegrown music in public spaces, NAC and our partner organisations are looking for new ways to activate spaces, spark interest, and reach new audiences. We want to reach Singaporeans of all ages who currently hold neutral sentiments towards Singapore music, with the aim of cultivating them into fans and music lovers who strongly support local music and artists.
How to Apply
Interested applicants are to read the full guidelines, and submit a proposal together with a completed "Form A" (found in the guidelines) via email to tan_peng_sing@nac.gov.sg and teng_wye_shin@nac.gov.sg by 4 February 2026 (23:59HR). NAC will not be able to accord any extension beyond this deadline. Only timely and complete submissions will be considered.