I Play SG Music
Bringing local music into your everyday life
Last updated on 26 September 2026
I Play SG Music (IPSGM): Bringing homegrown Singapore music into everyday life
Imagine local music becoming the soundtrack to everyday moments – accompanying a family's weekly grocery run, brightening someone's daily commute, or setting the mood as friends gather over a meal. That's the vision behind "I Play SG Music" (IPSGM)" (opens in new tab), a national movement that celebrates music made in Singapore by weaving homegrown tunes into the rhythm of our daily lives.
The IPSGM Movement was inspired by NAC's Deep Dive Study of Singaporean Music Listeners which revealed that majority of Singaporeans are open to local music but do not have enough opportunities to hear and discover it. Since the start of the movement in 2023 as part of the Hear65 campaign, we have brought local music into places where Singaporeans meet, work, and play, such as SMRT stations and bus interchanges (opens in new tab) and the Sands Exhibition and Convention Center (opens in new tab). Today, IPSGM (opens in new tab) continues to grow as its own National movement that reaches over 3 million people in Singapore daily.
Image Credit: FairPrice Group
Please stay tuned as we announce news, partnerships, and upcoming activations here and @IPlaySGMusicOfficial (opens in new tab) on Instagram
Now Playing: Songs from Singapore
The following locations are currently playing our specially curated playlists:
FairPrice Stores (Islandwide): Daily, 11:00am to 1:00pm, 3:00pm to 5:00pm, 7:00pm to 9:00pm
Sands Expo & Convention Center at Marina Bay Sands: Daily, 8:00am to 8:00pm
SMRT Stations and Bus Interchanges: Daily, 7:30am to 8:00pm
Listen on Spotify
Explore our 'I Play SG Music' playlists
Want your music to be heard?
If you are an artist, musician, label, or artist manager, click here to submit your music for consideration - IPSGM Music Submission (opens in new tab).
By participating in the "I Play SG Music" movement, you grant the National Arts Council and our partners permission to:
Play the sound recordings in the NAC’s venue partners across Singapore for the duration of the campaign
Utilise your artist name, press photos, and promotional materials for campaign marketing, including in-store displays, social media content, and promotional materials
Feature your artists’ songs and photos in campaign-related publicity and media coverage