Market & Audience Development Grant

Download the MAD Grant Guidelines [PDF, 416.54 KB] ↗ (opens in new tab)before applying — covers eligibility, qualifying costs, and what to prepare.

1.     Proposal Template (available on OSG template)

2.     Budget Template (available on OSG portal)

3.     CV of Key Parties involved (key parties are key personnel listed in your proposal template)

4.     Working samples of proposed work

5.     Letter of invite or other similar documentation (For International Activity)

6.     Proof of Self-Employed Person^[1] status (if applicable)

*Please note that if any of the documents listed in the guidelines above are missing from your submission, your application will be considered incomplete and therefore unsuccessful. For other supporting documents, please refer to the MAD Grant Guidelines [PDF, 416.54 KB] ↗ (opens in new tab)

^[1] SEP applicants would need to submit these additional three documents:

• IRAS Notice of Assessment or Consolidated Statement of Income (for the most recent financial year).

• CPF Contribution (Employment and Self-Employed) or Transaction History (for the last 6 months)

• Self-Declaration that the applicant does not concurrently hold full-time employment

(Form available for download within the OurSG Grants Portal (OSG))

Submit your application by the dates below.

* For the MAD Grant, project start date refers to the earliest date of the first event, performance, exhibition etc. for both local and international activities.

Applications must be submitted online via the OurSG Grants Portal (OSG). Late applications and submissions via other means — such as email or hardcopy — will not be accepted. If you are still waiting on information from partners or collaborators, submit by the closing date and clearly indicate what is outstanding. Send the outstanding information to NAC as soon as it is available.

Apply for the Market and Audience Development Grant via the OurSG Grants (OSG) Portal here ↗ (opens in new tab).

Download the OURSG Grants Portal - NAC GRANT APPLICATION USER GUIDE [PDF, 2.44 MB] ↗ (opens in new tab)

Download the Guide for Corppass Admin (for organisations) [PDF, 1.37 MB] ↗ (opens in new tab)

Successful applicants will receive a Letter of Award via the OurSG Grants Portal (OSG) on the notification day, setting out the terms and conditions of the grant and the performance goals and deliverables agreed upon by you and NAC. The grant offer is valid for two weeks from the date the notification is sent. If you do not accept within this period, the offer will lapse. Unsuccessful applicants will also be notified within the same period.

NAC is unable to consider appeals on the basis of artistic assessment. However, appeals on grounds of processing procedures will be reviewed. All appeals must be submitted in writing to NAC within two weeks of receiving your results notification.

Your grant will be disbursed in instalments upon completion of the key milestones and deliverables in your proposed project timeline. Funds will be credited directly to your registered bank account via PayNow.

Within three months of completing your project, log on to the OurSG Grants Portal (OSG) to submit the following:

• MAD Self-Evaluation Report (available on OSG portal), to help you reflect on what you have accomplished.

• Financial Report (for grants below $10,000) — the budget form submitted with your application, updated to reflect actual income and expenditure. Supporting documents such as receipts may also be requested.

• Certified Statement of Accounts (for grants of $10,000 and above) — certified by an accountant registered with the Institute of Singapore Chartered Accountants (ISCA) or an equivalent international body. Proof of the accountant's registration (e.g. ISCA Membership ID or equivalent documentary proof) must be provided, and certification must be done on the original budget form template submitted at the point of application.