Digital Engagement of Arts and Culture

 

The 2015 Population Survey on the Arts revealed high level of digital arts engagement through both electronic and online means, reporting 87% of arts consumption via digital channels.

 

As Internet and online devices become highly accessible and integral among Singaporeans, a deeper understanding of online usage and consumption of arts and culture can help develop seamless and integrated offline and online experience for arts audiences.

 

This study on Digital Engagement of Arts and Culture takes on the lens of both digital and non-digital arts audiences to understand channel engagement by respective art forms, sources of information and consumption, motivations and channel preferences.