Since 15 April 2019, NAC has revised the grant cycles for the Market and Audience Development (MAD) Grant, to three cycles per year.


MAD Grants

Apply by

Notified by:

For projects taking place on or after

15 Apr 2020

30 Jun 2020

15 Aug 2020

14 Aug 2020

30 Oct 2020

15 Dec 2020

15 Dec 2020

26 Feb 2021

15 Apr 2021


Grant applicants applying for the Market and Audience Development Grant are required to submit their applications via the MCCY Grants Portal. Submissions via other means, e.g. email, hardcopies, will not be accepted.


All applications must reach us by 23:59 (SGT) on the closing date. Late applications will not be accepted. In the event that you are awaiting confirmation from partners/collaborators or acceptance/invitation to a programme, do still submit your application within the window and state what is pending. You will need to update the relevant NAC officers upon receiving confirmation. Applicants are encouraged to submit your grant applications early, in advance of the application windows.


Should you have any queries or need clarifications, please email us at and we will respond via email or assign an NAC officer to speak with you.