Singapore at MIDEM, the World’s Music Market
For the first time, Singapore will be planting its flag at Midem, the World’s Music Market in Cannes, France. This initiative, jointly spearheaded by the National Arts Council (NAC) and Composers and Authors Society of Singapore Ltd (COMPASS) and supported by International Enterprise Singapore (IES), involves the participation of local music companies and aims to profile local independent record companies in a concerted fashion. This will aid the growth of the industry as well as extend their market reach and product development internationally.
Midem is the most prestigious international music trade fair in the world that covers the latest trend in just about every music genre represented in the market, ranging from urban, pop, jazz, electronic to classical. An annual event, Midem congregates some 9,000 music professionals from every possible sector related to the music business.
The Singapore pavilion at Midem will be a strategic and high-profile platform for influential operators from the music industry to sample the diversity of creative talents from Singapore in the various music genres: classical, jazz, and English ‘indie’ music. It will be a great opportunity to promote Singapore music and homegrown musicians. The nine local music companies participating in MIDEM are EQ Music Pte Ltd / Axis Music (S) Pte Ltd, Music Street Pte Ltd, MusicTronic Pte Ltd, Orange Music Pte Ltd, S2S Pte Ltd, Sembawang Music Centre Pte Ltd, Soundbuzz Pte Ltd, Top2 Music Pte Ltd and COMPASS.
Goh Ching Lee, Senior Director, Arts Cluster Development, NAC said, "Showcasing Singapore music talent in overseas music markets is part of the Cluster Development Strategy to develop the music industry. Participation in the most prestigious music trade fair will help garner opportunities in facilitating more music trading and musical exchanges, underscoring Singapore’s position as both a purveyor and gateway to new Asian content."
Since the NAC was established in 1991, the shape of the arts and culture in Singapore and the world has evolved and changed significantly. In acknowledgement of the burgeoning overlapping boundaries of arts practices and multi-disciplinary art forms, NAC has proactively redefined and expanded its scope of recognition, broadening its sphere of influence in arts promotion and appreciation, and in the development of Singapore’s cultural industries.
In its endeavour to nurture and widen access to the arts, the Council recognises the need to support the local contemporary popular music scene. It is also an opportunity to expand the current pool of audiences who are receptive towards local pop music, as well as engage more people in art-making through compositions and performances of Singapore music.
Edmund Lam, Executive Director of COMPASS said, "We are very excited and very proud to be part of this project, as Midem is one of the most important trade fairs in the music industry. We hope that through exposure in this event, Singapore's presence can be strengthened internationally. This collaboration will definitely mark the beginning of many good working relations between COMPASS and National Arts Council."
Mr Sudhanshu Sarronwala, the CEO and Co-Founder of Soundbuzz – the only digital music download service provider operating in Asia, with a focus on Asian content, will be speaking at MIDEM. He will be the only speaker from Asia-Pacific to speak on the vast promotional opportunities available to marketers in the area of digital music downloads.