Budding Youths Get Strong Head Start In Creative Industries - Noise Singapore 2006
Budding Youths Get Strong Head Start
In Creative Industries
Noise Singapore 2006
The Noise Singapore festival kicked off today with announcements of rare opportunities for budding talents to be mentored under prominent figures in the creative industries.
Organised by the National Arts Council (NAC), Noise Singapore is a unique festival that spurs youths to create original works and promotes these works through public events and media platforms. Encouraged by the enthusiastic public response last year, the festival brings youth talent showcase to a new level this year with the launch of its Apprenticeship Programme.
The apprenticeships will enable youths to glean critical lessons and invaluable guidance from industry gurus in Singapore and UK, as they work on stimulating creative projects. This aids youths in building their artistic capabilities and realising the commercial potential of their work.
The 16 mentors hail from the art, design, music and photography industries, and include Phunk Studio’s Jackson Tan, The Oddfellows’ Patrick Chng, Shooting Gallery Asia’s Sebastian Tan and Zip Design’s Peter Chadwick. As movers of the creative scene, they offer a wealth of expertise and insight that can nurture their apprentices, and give them a head start in the creative industries. “I think this is a good initiative as young talents will definitely benefit from the support and guidance. It may help to fast track their development and shorten their learning curve. It will also benefit the industry as we will get more quality young talents who mature faster,” said Sebastian Tan, Group Managing Director, Shooting Gallery Asia.
On top of the apprenticeships, the festival is also beckoning youths to participate in its Open Categories and Competitions. For Open Categories, they can submit works under three categories, namely Art & Design, Music and Photography. Unrestricted by theme, participants in the Open Categories can challenge their fertile minds to express, invent and discover. For Competitions, youths stand a chance to score attractive prizes and see their winning designs realised on tubes of Pringles chips, covers of Sony-BMG’s Sex in the City music CDs and as contents for StarHub infotainment platforms, MSN emoticons, display pictures and backgrounds.
The public can apply for the Apprenticeship Programme and submit entries for the Open Categories and Competitions through the Noise Singapore website (www.noisesingapore.com), starting from 9 May.
An explosive Festival Showcase takes place this November with a slew of public events and on media platforms across print, broadcast and web. The Showcase brings to an expanded audience, selected works from the Apprenticeship Programme, Open Categories and Competitions. To further maximise artist exposure, the public will be invited to vote for their favourite works, the results of which will be announced this December.
‘Youth creativity is very much present and alive in Singapore. What Noise Singapore does is tap on pervasive communication technologies to bring these original, exciting works to an even wider audience. Ultimately, we wish to build a vibrant Noise Singapore community – a dynamic talent pool that explores artistic boundaries, networks, collaborates and connects with key influencers in the creative industries,’ said Ms Chua Ai Liang, Director, Audience Development, NAC.
Some participants from the inaugural Noise Singapore 2005 have begun to see their efforts bear fruit. Said Noise Singapore 2005 participant Jonathan Ng, “I’m very grateful for the many opportunities Noise Singapore has provided for young artists like me. It is an excellent platform to showcase works by young artists, and it has been an exciting experience to have my work recognised and appreciated by the music industry.” Jonathan was talent-spotted by Soundbuzz through Noise Singapore 2005 and the digital music online store has since licensed his works for distribution.
Noise Singapore 2006 is excited to have Pringles and StarHub onboard as its official sponsors. Pringles presents the Pringles Design-A-Can Competition. "Pringles is excited to be part of Noise festival which bridges the gap between the young and arts, thereby fostering our pool of creative talent. With the Noise Artists' works on our Pringles cans, we would like to create a fun and enjoyable snacking experience with Pringles," said Mr Jopa Malantic, Country Marketing Manager (Singapore), Pringles.
StarHub presents the StarHub Creative Awards to showcase creative submissions on its infotainment platforms, and will also work with NAC to document the apprentices’ journeys on StarHub’s Online and Digital Cable platforms. "StarHub is pleased to partner and support NAC for Noise Singapore, a platform where unique opportunity is provided for youths to creatively express and define themselves through design works. We see ourselves playing an integral role in providing creative platforms for youths to showcase their self-expression to our community through their youthful, hip and dynamic spirit," said Ms Iris Wee, Director of Marketing, StarHub.
Noise Singapore 2006 is an event under Crea©tive 2006 - Reinvent Your Future. An initiative by the Ministry of Information, Communications and the Arts, Crea©tive 2006 celebrates and promotes the Creative Industries comprising Arts, Design and Media. More information and updates on NoiseSingapore can be found on www.noisesingapore.com.
Please find the following annexes enclosed for information:
- About Noise Singapore
- Submission Guidelines
- Calendar of Noise Activities
- Mentors’ Biographies
- Noise Singapore partners