The National Arts Council (NAC) has appointed Ruder Finn to be the agency managing international media relations services for the Singapore Biennale 2006. It will be focusing its efforts on attracting the world’s leading art critics, journalists and curators to attend and cover this groundbreaking cultural event.


“We are very pleased to have Ruder Finn on the team for Singapore Biennale 2006. NAC is committed to making Singapore’s first visual arts biennale a success and Ruder Finn has particular experience with the international art media, and an excellent track record for public relations in the international arts arena,” said Susan Loh, Director of Market Development and Corporate Communications, National Arts Council.


The Singapore Biennale 2006, which opens to the public from 4 September 2006, isSingapore’s inaugural international contemporary art exhibition. Presented by world-renowned artist and artistic director Fumio Nanjo and featuring more than 90 artists and artist collectives from over 35 countries, the Singapore Biennale will be the first significant event to bring contemporary visual art practices into the daily lives of Singaporeans.


“We are delighted to be working with the National Arts Council (Singapore) on such an exciting project that will help establish Singapore as a vibrant and cosmopolitan city for the arts in which to work, live and play,” said Louise Harris, President of Ruder Finn Asia.


Ruder Finn, one of the world’s largest independent PR agencies, has a firmly established arts practice with 55 years of experience in cultural marketing and public relations. It has worked with top cultural organisations including The Museum of Modern Art in New York, Walt Disney Concert Hall in Los Angeles, Tate Gallery in London and the Guggenheim Museum Bilbao in Spain.