Launch of The A List: Singapore’s Definitive Arts & Culture Guide
17 October 2014, Singapore – The A List, Singapore’s new guide to all things arts and culture, is launched today by the Minister for Culture, Community and Youth, Mr Lawrence Wong. The A List aims to facilitate a better understanding and appreciation of our practitioners, places and programmes that make up Singapore’s vibrant arts and cultural landscape.
2 Commenting on the objectives of The A List, Ms Kathy Lai, Chief Executive Officer for National Arts Council (NAC) shares, “Singapore’s arts and culture scene has grown significantly more vibrant over the last decade, with more arts activities added on each year. There are, on an average, 60 arts and culture events every day! With so much going on, we have received feedback that there is a need for a ‘go-to’ place to read up and become more familiar with the scene and better appreciate the variety of choices of events that are available. There are a lot of hidden gems to be discovered. With the launch of The A List, I hope it will be easier for Singaporeans and visitors alike to navigate the arts and culture scene in Singapore and not miss out on the fantastic experiences available.”
3 Launched in partnership with the Singapore Tourism Board (STB) and M1 Limited (M1), The A List will tap into the expertise of each of these organisations to extend its readership and reach. Commenting on this partnership with The A List, Ms Carrie Kwik, Executive Director of the Arts, Entertainment and Integrated Resorts for STB says, “As Singapore establishes its position as the Southeast Asian arts hub, this consolidated platform will showcase our vibrant arts scene and its diverse offerings to locals and visitors. In particular, it supports STB’s efforts to profile our local talents, whose works help to add a unique and authentic dimension to the story of Singapore.”
4 Mr Ivan Lim, Director of Corporate Communications for M1 adds, “M1 has passionately supported the arts scene for more than 10 years and today partners home-grown arts groups such as The Necessary Stage, T.H.E Dance Company, Frontier Danceland and The Theatre Practice in nurturing and promoting local talents, as well as making the arts accessible to more people. We are supportive of The A List, and are confident that it will help greatly in increasing awareness, accessibility and patronage of the arts in Singapore.”
5 Helmed by Editorial Director Mr Michael Chiang, one of Singapore’s highly respected media veterans and successful playwrights, The A List is dedicated to the arts and culture and will cover the performing, traditional, literary, visual and multi-disciplinary art forms as well as culture and heritage.
6 Fashioned primarily as a website and a fortnightly print magazine, The A List offers compelling content that is bite-sized, entertaining and relatable to a wide demographic of audiences – from youths and working professionals to families and the elderly. The online portal (a-list.sg) will be an online aggregator of arts and culture events and activities taking place across the island. Sporting a contemporary interface, the portal features an engaging mix of videos and social media capabilities to encourage online discussions and awareness building.
7 The A List print magazine contains regular columns such as “One Small Voice”, an opinion section on insights and perspectives from home-grown arts practitioners, and an “ABC Guide”, which covers fun and light-hearted pieces on anything under the sun about the arts – starting with people and things that begin with the letter “A” for the inaugural issue. It will also have interviews, features, previews of upcoming performances and showcases and a 14-day listing of arts and cultural events.
8 12,000 copies of The A List magazine will be distributed free-of-charge island-wide every other Wednesday, at locations including cafes, community centres, SISTIC counters, libraries, tertiary education institutions, arts and cultural venues, Changi Airport and Singapore Visitors Centre.
9 In addition, content from The A List will be featured through various platforms to drive awareness to the guide. One such platform is nano-sites embedded on news portals such as StraitsTimes.com, AsiaOne.com, Zaobao.com, BeritaHarian.com and BusinessTimes.com. Radio stations including CLASS 95FM, 987FM, YES 933, Warna 94.2 and Oli 96.8, and Channel 8 will also feature weekly programmes showcasing upcoming arts and culture happenings from next week and the early half of 2015 respectively.
10 The A List editorial team will also be conducting two familiarisation sessions for the arts community on 21 and 23 October 2014 at the Goodman Arts Centre. These sessions are aimed at acquainting the arts community on the editorial timeline, processes, contact points and overall direction of the resource guide. Interested parties can visit the NAC website to register.
Please refer to the following annex for more information:
Annex - Profiles of The A List’s Editorial Team