Arts and Heritage District Gets a New Look!
Arts and Heritage District comes alive with greater excitement and energy! Specially designed street buntings now adorn a total of 250 lamp posts, creating a visible new identity for the District.
These lamp posts have also been secured as a free, permanent medium for MICA agencies and related creative and learning industries organizations to publicise their events. The District’s new look was launched today in a joint national branding effort spearheaded by the National Arts Council (NAC), together with the Ministry of Information, Communications and the Arts (MICA), National Heritage Board, National Library Board and Media Development Authority of Singapore.
“The branding of the Arts and Heritage District provides a valuable and strategic year-round platform to advocate the arts, heritage and creative industries in Singapore. Each year, over 8,000 related events are held in 26 arts groups’ premises, performance and exhibition venues, museums, tertiary institutions and arts schools in the District. This highly-visible branding initiative will help generate synergy among the multitude of activities and stimulate greater audience participation among Singaporeans and tourists alike,” said Lee Suan Hiang, Chief Executive Officer, National Arts Council.
The Arts and Heritage District is demarcated by the following roads:
1. Armenian Street
2. Hill Street
3. Bras Basah Road (from end of Orchard Road to start of Nicoll Highway)
4. Stamford Road (between Hill Street and Orchard Road)
5. Middle Road (between Selegie Road and Beach Road)
6. Prinsep Street (between Bras Basah Road and Selegie Road)
7. Selegie Road (between Prinsep Street and Middle Road)
8. Bencoolen Street (between Bras Basah Road and Middle Road)
9. Queen Street (between Armenian Street and Middle Road)
10. Waterloo Street (between Bras Basah Road and Middle Road)
11. North Bridge Road (between Bras Basah Road and Middle Road)
12. Victoria Street (between Stamford Road and Middle Road)
A map of the District and the related institutions is in Annex 1.
Non-profit organizations presenting arts, heritage, culture and other creative industries-related events will enjoy free usage of the lamp posts. Application details will be posted on www.nac.gov.sg from 1 April 2007. Eligible parties who wish to display their event buntings on the lamp posts, can submit applications to their respective MICA agency in April.
Please see following enclosed annexes for more information:
Annex 1 – Arts and Heritage District Map
Annex 2 – Street Buntings in the Arts and Heritage District