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Overview | Partnership Programmes | Sponsorship Products | Patron Of The Arts Awards
We aim to build long-term relationships with partners by being flexible, open and transparent about co-operative opportunities. The following partnership models are drawn up to ensure a fruitful relationship with our strategic partners.
We organise and run many programmes throughout the year, such as Singapore Arts Festival, Singapore Writers' Festival, Music Competitions, ArtReach and the Arts Education Programme. We also undertake ad-hoc projects such as International Relations efforts to give local artists and arts groups overseas exposure. All these projects need the support of our partners, and we offer comprehensive sponsorship packages to ensure our partners are accorded appropriate acknowledgement and exposure.
We hope to develop new programmes that will enable partners enjoy exclusive naming rights. These are long term programmes lasting a minimum of five years.
NAC seeks to maximise the benefits for our partners through the development of the following creative strategic alliances:
Companies in the same industry are likely to have similar business and sponsorship objectives. By bringing together partners from the same industry, we hope to consolidate the resources and help partners achieve their sponsorship objectives as a group.
By bringing together partners from different sectors but with similar sponsorship objectives, we can coordinate partnership programmes that will benefit all involved. This will allow our partners to forge partnerships among themselves, and spin off projects that will enliven the local arts scene.
To increase the flexibility of sponsorship packages, our partners have the option to gather their own subsidiaries or business partners to support the chosen projects. Our partners will thus be able to take advantage of their business partner's expertise and support, thus maximising the success of the project.
To provide more options in sponsorship packages, our partners would have the opportunity to adopt an artiste or an arts group. Through this scheme, we hope to bring our partners closer to the arts with a stronger association to our brand and at the same time, provide for artistes and arts groups greater opportunities to showcase their works. This will create a win-win situation for all.
We can develop tailor-made arts sponsorship programmes for our valued partners. This approach is in tandem with partners' objectives and needs, and can cover a wide spectrum - from schemes to support local artistes and arts groups, to specific community outreach projects.
We seek to develop partnerships with companies with international networks to execute large-scale projects such as a "Theme Year". These high-profile projects will have an international scope, and will be actively promoted in local and overseas markets.
To partner the arts or for more information, please contact:
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Rowene Law (Manager)
Marketing & Partnership Development |
| Tel |
: (65) 6837 9578 |
| Email |
: rowene_law@nac.gov.sg |
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June Koh (Manager)
Marketing & Partnership Development |
| Tel |
: (65) 6837 9610 |
| Email |
: june_koh@nac.gov.sg |
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Leela V (Deputy Director)
Marketing & Partnership Development |
| Tel |
: (65) 6837 9572 |
| Email |
: leela_v@nac.gov.sg |
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