Be Our Partner With a thriving arts scene, Singapore is poised to become a vibrant renaissance city. Arts sponsorship is one of the significant ways to drive this course and give the local arts scene a further boost.
Why Arts Sponsorship? Arts sponsorship is more than just providing the necessary funds to assist the production of a work of art; it is an investment in the community - a relationship that will benefit you, the sponsor, society and of course, the artists. At the same time, companies can leverage on the sponsorship in the following ways:
Reach and profile Arts sponsorship provides organisations the opportunity to reach out to a prime audience. At its core, the arts' audience consists of students and educated working professionals with high disposable income, who are open to the appreciation of the arts and the finer things in life. Further more, through the efforts of outreach programmes carried out by arts groups, community organisations, schools and the NAC, more people are being exposed to the arts. This creates more opportunities for organisations to reach to a rapidly increasing number of heartlanders as well.
Brand association and brand building You can also use the arts to build your brand. The brand is the company's DNA, and positive association with the arts is a valuable building block. Brand building can be achieved through acknowledgements in marketing materials and publicity support by NAC's Corporate Communications team.
Hospitality Arts events lets you offer your customer a unique brand of hospitality with complimentary tickets and personal invitation to arts events.
At the same time, arts events provide avenues for product promotion. You can showcase your products and services, expand your database through subscription or membership drive, distribute samples, etc. The possibilities are only bound by creativity.
Gratitude An added dimension to sponsorship, one which advertising and promotions cannot offer, is that it offers companies greater exchange with consumers. By contributing to something that consumers value, you can win your consumers' interest and respect. Ideally, they will see the glamour, excitement and emotions of arts events and attribute it to the corporate brand of the organisation. This transfer of emotions from an event to the sponsoring brand is often called the "halo effect."
Recognition Arts sponsorship brings with it a prestige not accorded by other forms of sponsorship in Singapore. The annual Patron of the Arts Award is presented to corporations and individuals for their contributions towards the arts in Singapore.
Additional benefits
Tax exemptions for cash sponsorship
Complimentary tickets, priority booking and special discounts to ticketed events
Invitation to NAC official functions
While the performing, visual and literary arts benefit from arts sponsorship, contributions also go to the rehabilitation of arts housing properties, setting up arts scholarships and funding initiatives.
Several exciting, high-profile arts products and events are also available that require your support. Visit Partnership Programmes and Sponsorship Products. To partner the arts or for more information, please contact:
Yap Ming Hsien
Marketing & Partnership Development
